Nutritional traffic light: Nestlé introduces Nutri-Score in Germany
The world’s largest food company, Nestlé is leading the Nutri-Score.
The company will begin in the first half of the year 2020, to print the nutrition traffic lights on food packaging in Germany and other European countries, Nestlé announced.
The group will use the Nutri-Score over the period of two years on products, which completely belong to the group, as well as Breakfast cereals in the community company, Cereal Partners Worldwide.
Identification of over 5000 products
“It is our goal, in each product category, one of the healthiest options to offer,” said Marco Settembri, head of Nestlé Europe, the Middle East and North Africa.
Nutri-Score will help to document progress. Over 5000 products, including pizzas, coffee, and chocolate, to carry the Nutri-Score. Nestlé will begin with the introduction with the countries that support the System.
Nutri-Score is the content of sugar, fat and salt values of components such as ballast substances or proteins, a recommend in a overall rating, and specifies a single value on a scale of “A” on a dark green box to a red “E” for the worst.
The appropriate field is highlighted.
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Pressure by food competitors
Nestlé wants to achieve with the Nutri-Score is a signal, but is also under pressure as competitors such as the French food giant Danone have introduced the Nutri Score already.
Aldi, Lidl and Rewe have announced their intention to voluntary labelling, at least for parts of their own brands to introduce.
The Federal food Minister, Julia Klöckner (CDU) had determined last, after a long dispute and a consumer survey on the Nutri-Score and a corresponding regulation on the way.
The Cabinet and the Federal Council and the EU Commission must still approve. The legal framework should be in mid-2020.
Deutsche Presse-Agentur (dpa)
*The post “nutritional traffic light: Nestlé introduces Nutri-Score in Germany” is published by FitForFun. Contact with the executives here.