While producing fashion shows in 2012, Diana Wright needed a way to hold models’ hair back in a ponytail without creating any damage. That gave birth to Pulleez, a patented sliding ponytail holder with charms to securely tie back tresses. Many retailers credit Pulleez with glamorizing the traditional ponytail.
Beyond the clever mechanism, Wright saw an opportunity to build a better hair elastic than existing mass market options. She added custom charms that elevate hair ties into hair jewelry and encourage multiple purchases. “They are less damaging to your hair and they double as a bracelet,” said Wright.
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