Children’s doctor calls for ban on advertising: so-Called children’s food is irresponsible

Candy with a very high milk content, for the health, laughing children on the yoghurt packaging, biscuits in the shape of dinosaurs.

If it was up to the President of the professional Association of child and youth doctors (BVKJ), Thomas Fischbach, would belong to the advertising of those aimed at children and fast food in the past.

Advertising ban is necessary

“We need a ban on the advertising of so-called children’s food is not actually at all,” the expert explains in an Interview with the ‘New osnabrück newspaper’ (NOZ).

As soon as children are of age to take in solid food, there are for you dozens of the food groups, especially for the youngest target group-marketed food.

This will bring, according to Fischbach the impression that there is food especially for children, “as a milk-sections or children’s chocolate would be healthy and a meaningful part of the food catalog”.

Who throws a closer look at the ingredients and nutrition list, not quickly, that this sugar-containing products child are anything other than healthy and even meet.

“This is irresponsible and must be stopped”, is, accordingly, fish-Bach’s conclusion.

Taste preferences early will be marked

According to the expert, the currently Grassi got to the bottom of the Fat of young children already been dramatic consequences: the suffering of the Affected, on the other hand, the rising costs for the health system by the occurrence of diseases.

“Intervention is more important than taste preferences in early childhood are influenced age,” explains the expert.

Who eats as a child, little fresh ingredients such as fruits and vegetables, also as an adult prefer to finished products with flavour enhancers.

The current strategy of the Federal government for sugar as well as fat reduction in finished products from the case, according to Fischbach to be much too weak.

The visible consequence is that more and more obese people with diseases, which are favored by an unhealthy diet.

Photo gallery: Unhealthy food for children and their healthy Alternatives

Younger and younger children are using Smartphones

In addition to the lock children’s food “ends,” warns Fischbach in the ‘NOZ’ before “catastrophic consequences” intensive use of media for Minors.

“We observe with horror that the children that hang in front of your Smartphone or tablet, are getting younger and younger,” describes the physician of the Situation.

Parents would not teach their children the proper Play, but the Junior just in front of the screens to settle – this was for the child’s development of a dramatic effect.

Media overstimulation is bad for the brain

At a young age, the children would be conditioned on permanent sensory overload. The consequence: ever more frequent lack of concentration in children.

“Media fire … not the best brain,” explains Fischbach. “The higher the media consumption, the weaker the performance in the schools.”

Basically, No phone applies: “eleven years ago.” And even afterwards, the media use should not be more than two hours.

Cornelia Bertram

*The contribution “children’s doctor calls for ban on advertising: so-Called children’s food is “irresponsible” for” will be released by FitForFun. Contact with the executives here.