Viktor & Rolf to Introduce Fragrance E-commerce Platform With L’Oréal
PARIS — They exploded onto the fragrance scene in 2005 with Flowerbomb, and next up Dutch fashion house Viktor & Rolf is preparing for the launch on Sept. 6 of an e-commerce platform dedicated to its signature scents under L’Oréal.
Features of the site, for now geared to the U.S. market, will include exclusive customization options for the bottles of the Flowerbomb, Spicebomb and Bonbon scents, including a choice of colors and quirky accessories based on the house’s couture codes, like bows. It will also offer four unique bottle designs for the Flowerbomb fragrance and a “Secret Service” rewards program for VIP customers.
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