Kao Sets New Strategy for Innovation, Targeting Beauty and Environment

TOKYO — Kao Corp. has announced a new innovation strategy focusing on industry, academia and government joint studies in order to develop products and technologies that address global challenges, including applications for medical treatment, sustainability and waste reduction. The company is calling the strategy “open innovation.”

Kao’s president and chief executive officer Michitaka Sawada said that the company will continue its research into fields with which it has already had success, including innovative foam products, such as toothpaste, hair color and oil-cutting household cleaning products. The company also plans to release new products in its sun protection offering next year.

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