Alice + Olivia creative director and chief executive officer Stacey Bendet is furthering the brand’s investment in beauty and wellness by entering the CBD market through a partnership with luxury cannabis brand Kush Queen. The news follows the launch of Alice + Olivia Xoxo Maybelline cosmetics, the beauty brand’s first fashion-focused offering, in the Asia Pacific region in June.
While researching the CBD space, Bendet found a kindred spirit in Olivia Alexander, founder and ceo of Kush Queen. “When I was learning about Kush Queen and Olivia, I immediately saw the alignment of our brands with her empowerment of women through wellness,” said Bendet. “A partnership between our brands was a natural and complimentary fit.”
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